Penny Drop – Privacy Policy

1. OVERVIEW 

1.1 Penny Drop Pty Ltd (ABN 27 151 435 424) (Penny Drop, we, us and our) respects the privacy of the individuals it deals with and is committed to complying with its obligations under the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) and, where applicable, the New Zealand Information Privacy Principles (IPPs) contained in the Privacy Act 2020 (NZ).

1.2 This Privacy Policy:

1. outlines how we handle personal information;
2. describes the types of personal information we collect;
3. explains how we collect, hold, use and disclose personal information; and
4. explains how you can access and correct the personal information we hold about you.

1.3 This Privacy Policy applies to the website https://pennydrop.com.au (Website), our associated social media pages and any other online services that link to this Privacy Policy (together, the Sites). By using the Sites or providing personal information to us, you acknowledge that we will handle your personal information as described in this Privacy Policy. Where consent is required by law, we will seek it separately.

2. COLLECTION OF PERSONAL INFORMATION

2.1 Penny Drop is an Australian tour promoter. For the purposes of this Privacy Policy, the music and entertainment products and services we promote or facilitate are referred to as our “goods” and “services”.

2.2 Where Penny Drop facilitates products or services supplied by third parties, including VIP packages and album add-ons where applicable, we may collect, use and disclose personal information to the extent reasonably necessary to facilitate those products or services.

2.3 We may collect personal information about you when you use or interact with the Sites, contact us or otherwise use our goods and services. We only collect personal information that is reasonably necessary for our functions and activities.

2.4 INFORMATION COLLECTED

2.4.1 At all times we try to only collect the information we need for the particular function or activity we are carrying out and for improving and personalising your use of the Sites.

2.4.2 We may also collect analytics and technical information regarding access to and use of the Sites, including details of any device used to access the Sites, such as its IP address, browser type, the date and time of access, the webpages accessed, clickstream information and any information downloaded. This information may constitute personal information where it identifies you or makes you reasonably identifiable.

2.4.3 Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable. It includes, for example, your music preferences, region, contact details such as your mobile phone number, postal address and email address, and other information you provide if you request services from us, or otherwise interact with us.

2.4.4 Your access to and use of the Sites may be subject to minimum age requirements.

2.5 USE OF INFORMATION COLLECTED

2.5.1 The primary purpose for which we collect information is so that we can provide you with our goods and services.

2.5.2 Examples of how we may use your information include:

a) to provide certain features or functionality or to improve your user experience, for example by suggesting artists or tours and displaying information about events that are local to you;
b) to enable you to access certain features of the Sites; 
c) to facilitate the delivery of VIP packages, album add-ons and other event-related products or services, where applicable; 
d) for our own statistical and internal business purposes and to improve the Sites; and 
e) for advertising and business promotion purposes, for example to measure the effectiveness of advertisements displayed on the Sites.

2.5.3 In other respects, we will only use personal information with your consent, or if we are required or permitted by law to do so.

2.6 RELATED COMPANIES & EVENT PARTNERS

2.6.1 We may share the personal information we collect from you with any of our related companies. Users who visit our related companies’ services should refer to their separate privacy policies, which may differ in some respects from this Privacy Policy. Where we share your information with our related companies, they may use your personal information in the same way as we may use it under this Privacy Policy. We may also share your information with our event partners, including artists, promoters, record labels, artist teams and venues (Event Partners), to the extent they assist in providing the goods and services or for another purpose described in this Privacy Policy. Event Partners may handle personal information under their own privacy policies.

2.6.2 Likewise, we may receive personal information from our related companies or Event Partners and use it for the purposes described in this Privacy Policy, where permitted by law.

2.7 COOKIES

2.7.1 A cookie is a small file which we may store on your computer. We may use cookies to record and hold information to track your internet browser’s behaviour and to enable certain website functions, such as remembering your settings or preferences. Cookies will collect only the necessary information for this purpose.

2.7.2 We use cookies and similar technologies to help us understand how people use the Sites so that we personalise and improve the user experience. 

2.7.3 You can block cookies on your computer. However, this may degrade your user experience on the Sites. To find out how to see what cookies have been set and how to reject and delete cookies, please visit http://www.aboutcookies.org.

2.8 GOOGLE COOKIES

2.8.1 We may utilise cookies provided by Google LLC (Google) to help analyse how users use the Sites. The information generated by these cookies is transmitted to and stored by Google on servers in the United States of America. 

2.8.2 We may, from time to time, use the following services provided by Google which utilise Google cookies and signed-in Google user data. These include Google Analytics 4 (GA4), Google Signals, Google Remarketing, Google Display Network Impression Reporting and Google Analytics Demographics and Interest Reporting.

2.8.3 GA4 uses Google cookies and signed-in Google user data and similar technologies to analyse and improve the Sites based on your usage and behaviour. Google Signals associates your visitation information collected from the Sites with Google information from accounts of signed-in Google-account users who have consented to this association for the purpose of ads personalisation. This Google information may include your location, search history, YouTube history and data from sites that partner with Google, and may be used to provide aggregated and anonymised insights into your cross-device behaviour.

2.8.4 To opt out of analysis by Google Analytics on our website and other websites, please visit http://tools.google.com/dlpage/gaoptout

2.8.5 To opt out of personalised ad delivery on the Google content network, please visit Google’s Ads Preferences Manager at http://www.google.com/ads/preferences

2.8.6 Google may process information collected through these technologies in accordance with its applicable terms and privacy policies. Where consent is required by law for the use of these technologies, we will seek it separately.

2.9 META PIXEL

2.9.1 Penny Drop may utilise a tool provided by Meta Platforms, Inc. (Meta) called Meta Pixel, or any replacement tool, to help us understand what actions you take after clicking on our Meta or Facebook ads, including whether you visit particular pages or purchase a product. These actions are called conversions, and Meta Pixel helps us track them to create more effective advertising in the future.

2.9.2 Penny Drop may, from time to time, use Meta Pixel to create custom audiences for retargeted advertising.

2.9.3 For more information about how to opt out of and/or manage your Meta ad preferences, please visit https://www.facebook.com/help/568137493302217 

3. DISCLOSURE

3.1 There are limited circumstances where we may disclose your personal information to third parties, including:

a) where we are required or permitted to do so by law;
b) where we need to do so to fulfil the purpose for which you disclosed the personal information, including facilitating the delivery of VIP packages, album add-ons and other event-related products or services, where applicable;
c) from time to time, to our related companies, record companies or other Event Partners so that they can perform certain functions on our behalf or assist in providing our goods and services. We will handle any personal information disclosed in those circumstances in accordance with applicable privacy laws and this Privacy Policy;
d) to third parties to whom we contract out specialised functions, such as website data, data storage, printing and other service providers. If we disclose personal information to third-party contractors under outsourcing or contracting arrangements, we will take steps to ensure that those contractors only use your personal information to provide the specific services or perform the specific functions required by us, store your personal information securely and retain it only for as long as necessary to provide those services or perform those functions; or
e) when you authorise us to do so.

3.2 Other than in these circumstances, we will not disclose your personal information to any third party, including advertisers or other companies, unless you have authorised us to do so or the disclosure is otherwise required or permitted by law.

4. QUALITY OF PERSONAL INFORMATION

4.1 We take reasonable steps to ensure that the personal information we collect from you is accurate, complete and up to date. These include:

a) taking care to accurately collect and store the information you provide to us; 
b) where possible, running update campaigns to refresh the information that we collect from you; and
c) providing you with access to review your personal information and promptly correcting any personal information that you notify us is inaccurate.

5. STORAGE AND SECURITY OF PERSONAL INFORMATION

5.1 We will take reasonable steps to protect the personal information we hold from misuse, interference, loss and unauthorised access, modification or disclosure, including:

a) restricting access to authorised personnel and imposing appropriate security and confidentiality requirements on third parties that store or handle personal information on our behalf; and
b) regularly assessing the risk of personal information being misused, lost, accessed, modified or disclosed without authorisation and taking reasonable measures to mitigate those risks.

5.2 To provide the Sites and any incidental goods and services, we may need to store or process your personal information using servers or service providers located outside Australia or New Zealand.

5.3 Where we disclose personal information to an overseas recipient, we will take reasonable steps as required by applicable privacy laws in relation to that disclosure.

6. ACCESSING AND CORRECTING YOUR PERSONAL INFORMATION

6.1 We take reasonable steps to ensure the information we collect from you is accurate, complete and up to date. We also take reasonable steps to maintain the security of personal information provided by you and to prevent misuse or unauthorised access to that information.

6.2 Under the APPs and IPPs, you have rights that you may exercise, including the right to request access to personal information that Penny Drop holds about you and to ask us to correct that information.

6.3 If you wish to access or correct personal information that Penny Drop holds about you, please contact us using the details below. We may ask you to verify your identity before we disclose or correct that information.

7. HOW TO MAKE A COMPLAINT

7.1 If you wish to make a complaint about how we have handled your personal information, you may contact us in writing using the details in the ‘How to Contact Us’ section of this Privacy Policy. We will endeavour to respond within 30 days after receiving your complaint.

8. BREACH NOTIFICATION

8.1 If there is a data breach involving your personal information, we will comply with our legal obligations under the Privacy Act 1988 (Cth) and, where applicable, the Privacy Act 2020 (NZ).

9. HOW TO CONTACT US

9.1 If you have any questions about this Privacy Policy, or wish to make a request or complaint, please contact: